For example:




When you see the slide you will straight focus to the words of redundant which is sub topic. The word ''redundant'' is using big font size and we bold the word. Next slides, we put the local example. The image was very big and the we bold the title of 'local example' with big font size at the left. According the reading KVL chapter 1 (Kress 2006) the texual metafunction the left-right relationship will alter the relationship between the words and images. Compared to the group slides, this individual slides is also an example in layout. Bold, big font words of the point and the next slides use yellow color framing for the image to attract audience.
According to Putnis & Petalin (1996), there is no right or wrong of the writing it is just concern nabout the given state and circulation. The most impoartant things of writng is let the reader digest and accept the document. Usually profession writer beliefs that the message will be understandable if apply basic principles of writing. According to Rothman (2005), a good writing need to be direct. A good writing should not add in symbolic words or 'associative interpretations'. It is also stated that formalist theory of writing are important in public documents for the company. It would reflects on the image of the company and their professional. (Putnis & Petalin 1996)
For example:


The slide was given the point form, yet it is clear and straight to the point. The aundience can read it directly and it is easy to understand. Compared to the slide of group, the slide of individual I added on with the sub topic that I wanted to talk to. I bolded the words and make the font size bigger compared to the previous slide. Besides that, I also use simple language, direct and specific point to make them more easier to digest while listening to the presentation.
Last but not least, both group and individual slides had provided relevant details and information for the audience. (Rothman 2005)
References:
Kress, G, & van Leeuwen, T 2006. Reading images Chapter 1: The Semiotic landscape : language and visual communication.
Kress, G & van Leeuwen, T 2006. Reading images Chapter 6: The meaning of composition.
Reep, DC 2006, Technical writing, Document design, Pearson/Longman, New York.
Rothman, S 2005, Associated Content, What makes good scientific writing & technical writing, viewed 12 April, 2009.
<http://www.associatedcontent.com/article/9447/error>
Putnis, P & Petelin, R 1996, Professional communication :principles & applications. Writing to communicate, Prentice Hall, Sydney.